• The brand
    [Petrucci family - Amatrice 2018/08/24]

    The capital letter “A”,
    the initial of the name of the city,
    symbolizes the elegant progress
    of a queen."...


  • Transhumance
    [Gianluca Luciani]

    "Up here in the mountains, the starry nights
    of late summer they soon get colder.
    They bring the first shivers
    with them while, whispering, tell
    about the winter that will come."...


  • The shepherds
    [Gabriele D'Annunzio]

    "September, let’s go. It’s time to migrate.
    Now in the land of Abruzzi my shepherds
    leave the folds and go towards the sea:
    they go down to the wild Adriatic
    that is green like mountain pastures."...


  • The dedication

    "It is on this millennial journey
    that the Petrucci family
    wants to dedicate its
    Selection of excellence."...


L'AMATRICIANO • The brand

The brand

The capital letter “A”, the initial of the name of the city,
symbolizes the elegant progress of a queen.
The main stem of the "A", surmounted by the crown,
depicts her cloak.
On the mantle, the motto “Fidelis Amatrix”
witnesses the centuries-old history of Amatrice and,
in the middle of this,
the hands of the civic tower are still at the hour
in which it was hit.
Under the minor stem of the "A" a tear.
Great, as the pain is immense
that this people have been called to bear.
One, only one, because it is an expression of the great dignity, strength and will of the people of Amatrice,
Wounded Queen of the Monti della Laga.